It’s no surprise that if you want to become popular on social media all you have to do is hire a company to give the impression that you are some kind of up-and-coming celebrity. But how do you do that if you are a nobody? Simple, they use bots – little programs that act like real people online, they go in and like things, follow you, and even share your stuff to their “friends” (other bots). This gives the impression that you are some kind of up-and-coming star when in fact you just paid someone to unleash a swarm of bots on all your social media platforms to make it look like you are someone important.
This can have huge consequences on industries, especially journalists who will now be paid for impressions and clicks on their articles instead of producing quality work for their company. You can read more of that story here. Bots are the equivalent of spam except they are intelligent enough to only perform certain actions. They can add comments, like posts, follow someone, share something, and more. This gives the same illusion that club owners have been using for years, to give the impression of making people wait outside to make it look like an important place everyone wants to be at. Are you going to fall for it?