When was the last time you watched a cute video on vine and thought, “man, that person is really creative, I could do something like that.” Then the thought stops there. You realize it takes time and money to make those 6 second videos and even though they are only 6 seconds in length the time to make them takes even longer. Most people would say they have better things to do with their time and that may be true but when you find out that many viners are earning 6 figures off of their videos it makes you stop and wonder if what you are doing with your time is really better after all; chances are, probably not.
You see the average American doesn’t make 6 figures and for anyone that went to school they were always told that if you want a higher salary you have to get a higher education. Everything always seems to be higher than what it normally is. This is why the rich live in their rich neighborhoods and the middle-class live in their middle-class neighborhoods. But social media now allows anyone with creative talent to show off their skills and earn a higher living and companies like Niche, which has become a talent scout and advertising agency, are on the look out for them so they can hire creative people like Robby Ayala and Jethro Ames to create ads for companies that hired Niche to find them. Now the average person with exceptional talent can earn a higher living, and probably more so than a doctor does today.
A Little Background Light Please
Robby Ayala was actually set to finish law school but his talent for creating videos on Vine took over. When people saw his work they started asking him to create videos for them and it just took off from there and he never looked back. Infact the average first year law student out of school works more than 60 hours (I’m being conservative on the hours, its still more) a week making a nice salary but nothing compared to what Robby is making now working less than those 60 hours doing what he loves. Robby now works with Niche as Creative Partnership manager helping others work on their social media accounts.
Jehtro Ames started his work in the field of print advertising and turned those static ideas into moving images using Vine. He turned his car garage into his production studio where he has creative some very cool ads for companies. As with the case for most creative individuals who use social media in a productive way, his work took off and he had to quit his job to work on his videos full time. The attention his videos captured were the ones that helped him go the next step by connecting him with agencies and companies that wanted his creative talents.
Social Media vs Linear Learning Model
if you subscribe to the idea still that going to school, getting good grades, finding a job, and working hard is enough to ensure you have a job then you are only fooling yourself in today’s market from now until a very long time from now. Companies hire for short term now because the market changes often so they need talent that stays current. Why send someone back to school (a lengthy process) when you can hire someone with a current education and experience? People who believe they will have the same job in ten or twenty years are really kidding themselves because market interests change so much now. If you were a switchboard operator back in the 50’s and 60’s you would never have thought your job could be replaced, now there is not a single switchboard operator around. Remember door-to-door salesmen or milkmen? Women used to be able to major in Home Economics in college but now not a single university offers that degree anymore.
It might also surprise you to know that for some fields that don’t require constant learning in order to keep their license, most individuals feel that once they got their degree then they don’t need to keep learning if their job keeps paying them for what they already know. That is a very dangerous mindset to have because it will be very easy to replace someone like that with someone who can do more and is willing to be paid the same. I have met people who have high paying jobs and when they leave their work, all they do is relax and do their own thing except keep up with their field. [Tip for entrepreneurs: If you want to ensure that the talent you hired is staying current ask them questions about current industry information they should know about. If they show signs of not staying up-to-date on daily news and industry articles then you know you are working with someone who might cost you an opportunity later on.]
Social Media has come in and changed all the rules and showed us that if you have the talent and drive to create something amazing then people will notice. Not everyone is making money off of their social media accounts but those that put in the hard work and time then you might find something in the end. There are social media accounts that we do not know about right now but the person running them has probably been working on them for a while but it’s not until someone of influence notices them and reblogs or favorites it that it shoots into the public’s attention. More and more people are working as freelancers and showing off their work through their social media accounts. The older generation still thinks social media is just for talking about gossip with your friends but it’s not.
In ten years your social media presence will be more important than what is on your resume. Many companies no longer accept paper resumes because they do not tell the whole picture.
Changes in Earning a Living
There are still those folks who will tell you that you still need a degree to get any job that pays a living. For certain professional fields that is true, you will need formal advanced training in order to get certified and accredited by a higher institution but for everything else, a degree doesn’t mean much if all you did in school was get straight As and nothing else. That shows you didn’t really explore and spend any of your free time showing what you learned. If you haven’t learned by now most companies will not want to hire you because you do not have the motivation to apply what you’ve learned on your own. Many top companies now go after people who don’t have a college education but equivalent.
What these people in social media have done is show us that for those interested in doing the work we love, work will come our way. As an entrepreneur I know this adage to be very true. I create many programs for people and companies now and most of the work that comes my way is through a network of individuals. The stars of social media came about because of a network of individuals who saw their work and shared it with those who could benefit from it. Social media has also offset the scale of earning a livable wage because most social media stars make 6 figures easily because of the amount of work they produce online.
Whether you believe in the social media model of how people are earning a living or not there is no doubt that it will soon become more common. So the next time you watch someone make a silly video and see that it has over a million hits just know that person, if you are a youtube partner, probably got a nice paycheck in the mail (corrected, wired to your account) and probably offered a job from an agency like Niche or company to come up with more of them or promote products like Michelle Phan now does.
Times they are a’changing – are you keeping up?