[Article Updated: 11-13-2014]
Google adding service to Youtube called Music Key will be a streaming service that people can use on their computers and even Android phones while they use other apps. Ad-Free service costs $9.99 after the first month and is free to those that don’t mind the ads.
It’s no surprise that YouTube wants to charge for letting users view certain content on their website. They have talked about charging a subscription fee to let people view ad-free content. In an article written by Fast Company last year they talked about how YouTubers with more than 100K subscribers can now create new channels that charge people to view content.
There was also talk of of deciding whether or not to let creators put up a paywall to charge people to view their content first hand or have an overall subscription fee for everything. Depending on whether any of that will happen only time will time but time now is telling us something different. Musicians music on YouTube that do not agree to the new terms of YouTube will be taken off completely from the website. If an artist doesn’t want to agree to the ad-free content of their music then it will be barred from having their music on the site. For many artists, their fame started on Youtube and for them to now have to agree to terms they do not like is a slap in their face.
The new model of charging people to listen to their music is just another way for musicians to make more money off of their music online, which includes the money they get already for the number of views each song has. Whether you agree with this model or not, there are many artists who are not happy that all their music will be taken off the site in a matter of days.
Changing How Content Is Viewed Online
The challenge right now to YouTube is that it doesn’t make any money, infact, YouTube has been struggling to turn a profit for the last couple of years so it needs to find new ways of generating cash for it’s business. YouTube is the largest source on the planet for viewing content online for free and if it plans to be the number 1 source for everything video streaming online then it needs to find new ways to keep its head above the water.
Right now the site has the largest growth in site views per month, which is how most websites online are viewed in the business world since businesses operate on a quarter market projection. They want to see how a business does from month to month so in order to see how well YouTube is performing they look at monthly projections and how many hits it gets every month.
If you look at other sites that offer content to be viewed online like Vimeo, Hulu, Ustream, and BigThink, then you can see there is a huge market for people to put up online content. Infact a site that is all about streaming online is YouNow, where anyone can host their own live streaming show and store it for later viewing for their “fans.” The name is similar to YouTube which is why it has been able to generate more hits every month. The business model for video sharing sites is growing considering that 83% of web traffic now is video streaming. So blogs like this are not as popular as someone who makes a video that talks about being an entrepreneur.
Many of the sites listed previously have a paywall for higher quality content. Sites like Vimeo distinguish themselves as sites that have a more professional and stylish quality to the videos that are allowed on their site. If you look closely you will notice that many of the videos they offer, both free and paid viewing, have a higher quality to them instead of videos you see of people in their bedrooms with poor lighting on YouTube.
Whether you plan to open your channel on YouTube or on another site just be aware that Google owns YouTube and they want their finger in everything so if you think your content is not reaching enough people because of the terms of agreements YouTube makes you agree to, there are other sites you can use that are gaining in popularity. You can read about this guy’s experience with creating YouTube channels for YouTube.