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Google Now Offers Wireless Service

Google is racing ahead on creating new services for people because they know that as more people access the internet, they gain more information on the things around them and that spurs innovation. In order to be part of that movement they know people need access to the internet and the only way to do that is by making sure it is available where ever people go. This is why Google is creating, Project Fi, which allows Nexus 6 users to only pay for the wireless service they use at $20 dollars a month.

Intense Wi-Fi Demand
There was a meme that was going around on the internet saying the following

This simple concept right there tells you where our priorities are as humans. Aside from the fact that we don’t do enough for the environment as we should, like everyone composting at home, the demand for wi-fi has increased so much that people are looking for better options on their phone to ensure that they are always connected.

New York city has a plan in place to replace those old phone booths throughout the many cities and turn them into free wi-fi hotspots. You can read the article I wrote right here about how cities are doing this. I don’t think I have seen anyone use a phone booth in recent times, except in old movies, anymore because everyone has a phone in their hand, even kids. The idea of putting change into a phone seems rather weird now. The push for more companies to start offering wi-fi in their stores helps bring more foot traffic and business. Starbucks and McDonald’s were the first to capitalize on this trend and boy has it done wonders for them.

If you walk into any Starbucks you see more and more people planting themselves down for the day in order to do their work. Many of them might even tell you that they don’t even pay for internet anymore because it is free in so many places. Malls, theaters, stores, and even major events all now offer free wi-fi because the know it will draw more people there but also it helps bring attention online if they want to tweet or post a great moment they had online. Bottom line – want to ensure people are happy at any event you put on? Make sure there is free wi-fi.

Free National Wi-Fi Movement
Awhile back there was unexpected news that the US government was working on a plan to create a national super Wi-Fi network that would allow anyone to gain free internet access (Obama Reveals plans for national Wi-Fi plans, FCC proposes plan free wifi for everyone in the U.S.What Would Happen If America Got Free, ‘Nationwide’ WiFi? Google Wins, Carriers Lose). Anyone that uses the internet for valid and productive reasons understands how such an idea would change things dramatically for growth in technology and innovation. So who would be against such a great idea? Google, Facebook, Microsoft, and Apple were all in favor of such an idea and even offered to help build the infrastructure. The wireless phone companies, on the other hand, were quick to file suit to prevent such an action of coming about. So why would they want to do this if it means helping innovation and technology grow? Easy, it would dramatically cut out their bread-and-butter of making money. You think people actually talk on their phones now-a-days? Ha!

Remember the whole point of doing business, in any form, is to make money from the products and services you provide. If you can not make money off of that, in some way, then why run a business? Don’t fool yourself about non-profits if that idea is lingering in your head right now. Creating a national free public wi-fi would kill many phone companies because they make their money off of their wireless service. There are many apps now that allow you to make calls over the internet for free instead of through voice-communication channels. We also have apps that let you txt for free, so if all you need is a wi-fi connection and the government is able to provide it then who in the world would want to be signed up with a phone carrier? The problem with that is that most phones in the US are all chipped to certain carrier’s wireless networks. If you buy a phone from Sprint then that phone usually only works on the Sprint network. There are phones that work on all networks but not as easy to find in stores but there are plenty online to buy.

If you are still wondering what happened to the government wanting to build this amazing and much-needed wi-fi network, well, they decided not to do it. It would literally cripple the wireless carriers because no one would sign up for service with them anymore. There would be no more phone bills to pay every month but remember with such a service, someone has to pay for the infrastructure and maintenance so where would that money come from? All the phone companies are the ones that maintain the networks that people use to communicate online so if they are not making money then it would be tough for there to be any reason to ensure high quality service can still be provided.

Google Provides a Bridge
Project Fi is similar to what some apps already do, they rely on the networks to piggyback off of and carry their signal where ever they go. These free apps let you chat and make free phone calls using wi-fi networks. How the service works is you make a call and it will connect to either the Sprint, T-Mobile network, or free wi-fi network, which ever has the better signal and let you txt, call, and more all for the same cost. Cellular data usage you pay for so for 1GB it costs an additional $10; 2GB, $20; and so on. For any data that you do not use you will receive a credit back on your account. The rise in free wi-fi locations shows that such a program would gain more attention because the cost for using this would be so much lower than the average cost of an individual plan, which stands at around $70 now. Infact, a user could be on a call, meanwhile the signal could be only using free wi-fi spots if there are enough in the area to support it, so the cost of that call and any data transmitted would be free. Oh and did I mention? There are no contracts involved for this service.

The downside right now is that only people with Nexus 6 phones can use the service so that prevents this program from gaining more customers. The reason for that is because Nexus 6 is Google’s phone so it makes sense to start with that but in terms of gaining more users, Google will need to expand to more phones plus you also have to get an invite in order to join the network. You can visit fi.google.com for the invite. This type of service is really more about pay for what you use rather than pay for everything even if you don’t use everything. Right now phone companies are paying attention because they know that if Google expands, it will cut into their margins big time.

Of course regional phone carriers have already started to look into the service of cellular to wi-fi systems which would help people save money on their phone bills while still being able to access the internet.

Google Giant
Google has laid out their plan very easily if they plan on becoming their own wireless carry. They offer one of the top OS Android platforms for phones and tablets, now they have their own internet service with Google Fiber, and you can even get your own free phone number with Google Voice, and now they just need their own wireless service and, instead of building their own they are using pre-existing ones, but who’s to say what Google Fiber is really up to.

In the meantime you can enjoy another option in the vast landscape of smartphones and service options if you are considering switching. Just remember since Google is not offering any contracts in exchange for low prices on their phones you will need to pay the total prices, unless you can pass a credit-check then you will have two years to pay off the phone, so that should tell you these phones are not cheap ($649 for a 32GB version).

Oh and I for one really think that we need a national free super wi-fi because that would increase innovation 100 fold easily.

News Articles

Say hi to Fi: A new way to say hello

Google Announces Project Fi Wireless Network Starting at $20 per Month

Google’s new Project Fi offers low-cost wireless phone service

Google is becoming a wireless carrier

Everything to know about Google’s new wireless service

Google unveils Fi, new wireless service

Google puts mobile-friendly websites at the advantage

Many websites today have still not caught up with the understanding that majority of the people who access online content do so from a mobile device. The challenge to accessing this information from your phone is that not all websites have a mobile-friendly option so that forces the user to have to pinch and squeeze their screen to find the information they are looking for. Google has decided to fix this problem by favoring the search results on someone’s page to match what they are looking for with websites that are mobile friendly if they are searching from a phone.

Starting April 21th Google is changing their search algorithm in order to favor companies that are already mobile friendly. This will help users navigate and find the information they are looking for rather than having to do all these finger gestures just to find what they need. Google is doing this because not every company understands that more people use their phones to access the web now. If they want to attract customers and make it easy for people to find them then they need to update their website so it works on smartphones.

Changing the Playing Field
The year is 2015 and many businesses still operate with the idea that all they need is a static website with three pages that never changes or gets updated. The first page welcomes people to their website of business and tells a little about what they offer and do. The second page lists their products/services and prices and the third page just has a basic contact form. There is no social media components, no blogs to read, and nothing to show people they are still operating. There are many websites out there now that have been up but the people haven’t taken them down because they forgot all about them.

Google wants to start weeding out the bad websites that don’t stay up-to-date with their websites. How they plan to do this is by taking your search results and altering the results based on your location and phone. How will this impact businesses that pay for online ads? It will impact them big time because they have gotten into a routine now where they just pay for ads to drive traffic to their page. Now when people search for a service or product, your page will not show up in the top results if your website is not fitted for mobile devices, enough though you paid for those ads. Why?

Google has determine that people with phones do not want to deal with outdated websites that are not mobile-friendly so why waste the time giving search results that don’t help the person on the phone. If you pay for ads and you have a mobile-friendly website and someone searches on their phone for your type of business then it will show up in the top search results. This will start to hurt a lot of companies who have only been relying on ads to drive traffic. This will also make a company rethink how they plan to manage and run their website. Google is not interested in showing websites that have no new information so there is no reason to list such websites in the first page hence why so many companies now rely on buying Google ads to drive customers. Google is changing all that because the majority of people access content on the internet differently now.

What to do about the change
If you are a company that is concerned about losing your ranking in the search results page then there are several things you can do to help improve your ranking organically but also with online ads.

First, you want to make sure your website has new content every week, if not everyday. Google likes to know what happens on the internet and indexes anything that changes so every time you add something to your website google looks at your page and updates their results so when someone searches online for something and it matches what your website talks about, with other people linking to your page, the link for your website goes up in ranking. Keep your site updated constantly with new information.

Second, hire someone that knows how to make your website mobile-friendly. This is very important because you need someone who can help make your website easy to navigate on a small screen. This does not mean making everything smaller, it just means that the user will need a drop down or slide out menu to access the different pages on your website. They need pages that will load faster along with easy to access information. People use websites differently on a phone than when they are sitting at home on a computer.

Third, test your website out on phones and tablets. You want to see what the experience is like to make sure it matches what your website offers. Have a few of your friends try out your website as well just to make sure it is easy to find the information they need. Take the feedback they give you and make adjustments right away.

Fourth, add social media components on your home page and make it easy for people to get to them. People on their phones are always connected to social media so making it easy to access your facebook and twitter page will be helpful so they can like and follow you. You do not want to make it hard for people to find these items. The harder you find information on a website, the less likely they are to come back or recommend to friends.

Fifth, your social media content should be updated at least weekly, including photos, videos, and news about blog posts and upcoming events. The more information you post the more people will see that your website is up-to-date and will want to work with you.

Improving Competition
This move is brilliant on Google’s part because it makes people realize that you cannot just stay with the same boring website month-to-month you need new content and information so people have a need and purpose for going back and doing business with you. A lot of people’s page rankings have dropped for that very reason this week and SEO managers for companies are scrambling to get everything updated so that Google will still favor their website.

There are a lot of startup companies that have trouble competing with companies that have the marketing budget to spend on online ads but many websites created today already come with the built-in option for mobile-friendly design. Creating a website from scratch is great if you know how to program and can add all the bells and whistles to it but for the majority of people they rely on basic website creators like Weebly and WordPress to create a simple enough website to manage their online presence. Sites like these already have an option that allows you to simply “enable” your website to be mobile. Just one-click makes all the difference in where your page ranks according to the search performed by someone looking for what you offer.

The times they are changing very quickly so whether you plan on starting a website soon or need to update your current on just remember that Google makes these changes all the time because they need to stay current with how people access information in relation to what they are looking for. Websites that haven’t been updated in five years won’t be anywhere need the first 50 pages if nothing has changed on your site.

But if you want to learn the real trick to beating Google’s new update I can tell you. You should treat your website as a landing page for people you meet in person who are interested in doing business with you. The quickest way to build a business with growing customers is to get out and meet new people and your website will help fill in answers to their questions. If you sit at home and buy online ads in the hopes that people will do business with you, then you are kidding yourself big time.

News Articles

Google To Favor ‘Mobile-Friendly’ Sites In Search

Mobilegeddon Cometh: New Google “Mobile Friendly Update” To Reward Sites Beginning April 21

‘Mobilegeddon’: Google to rank mobile-friendly sites higher in search results