Tag Archives: social media influencers

Coming to NYC with $400, leaving with millions

New York city is a concrete jungle that will inspire you to achieve new heights in life, at least that is how this song says it best. The reality though is that you can make it anywhere you just need passion, creativity, and know-how. The only reason why New York city is the example here is because it is such a hard city to survive in. The cost of living there is so high that if you are not making at least $140k a year then you are struggling, as studies have shown.

The reality thought is that millions of people come to NYC with nothing in their pocket but walk away with more money then they imagined. If anyone remembers how Madonna made it, she was just a girl who was headed for New York and once there asked a Taxi cab to drop her off in Time Square with $35 in her pockets and look where she is at today, which there was a movie made about her and that journey. If I was to tell you all the stories of immigrants who came to America, seeing the Statue of Liberty for the first time, knowing that this was the land where dreams came true

this article would never end. It’s hard to imagine coming to any new place with barely any money and striking it rich like so many have already done.

The truth is that many people can do it. They just need to have the passion to want to do it. That is what separates the followers from the leaders. Every student knows that if they work hard they can achieve whatever they want, the reality though is that when things get tough many just drop out. They find themselves a job that makes ends meet and figure that is good enough for them, but the truth is they are always wanting more but they know it will never come. This is why so many people love playing the lottery because it gives them hope that someday their ship will come in and all will be fixed. This article is about one guy who didn’t wait for his ship to come in but instead went out and created his own fleet of ships.

What is Passion?
Passion is that one thing inside of you that pushes you to want and do more. It drives you every morning to get out of bed early and work on what makes you happy. It motivates you when someone tells you no for the fiftieth time but you keep pushing on anyway. Everyone has passion at a young age because you have nothing to worry about except school, friends, and having fun so there are no limits to what you can achieve. This is why parents, the good ones at least, push their kids to work hard and do what they want in life. The reality though is when you keep getting those bad grades on your tests and you have no idea why. The students who start to lose passion at a young age are the ones that figure they can not achieve anything no matter how hard they work. This is where the flaws of our education systems shine bright. The kids who need the most help never receive it unless they go out and ask for it. Their level of motivation to learn and their passion to want more drops every school year, not because they are not trying, but because they didn’t know what was available to them.

Passion is about finding your options in life that everyone is given. Many people don’t realize all the things out there that you can use for free to get you what you want in life, you just have to have the know-how to do it. That is how this one man came to New York with no place to live, no job, and just a phone in his pocket turned himself into a star because he knew what was available to him. That is when he started to turn things around, all within a short period of time.

The beginnings of a Social Media Star
Jerome Jarre is by no means your everyday person in life and at the same time he is. He wasn’t always outgoing, as his mom Agnès Jarre, said about her son growing up. This was someone who was constantly bullied, very shy, and mostly kept to himself. He grew up in Albertville, which was a small little place in France, hence why he knows french. His English was not great so he had another challenge to deal with when he arrived in the states but was always working on it where he traveled. He had trouble communicating with people but with a city like NYC it is very easy to find the little enclave of French residents and still make his way but he knew he needed to keep to the whole city not just one part of it.

Jerome did go to college but his passion and drive taught him that he needed to get out so he dropped out when he was 19 and traveled. He went to China and Canada starting many companies along the way. The one thing he taught himself well was how to travel for cheap, a skill that is very important to learn because he has been able to see so many places now, long before his success. His passion and drive also led him to create many startup companies that have failed. But what is the best teacher in life, besides this person and life itself? Failure, and those who learn from their failures are destined not to repeat them. Robert F. Kennedy put it best, “Only those who dare to fail greatly can ever achieve greatly.” There are too many people I have met in life who use excuses to get out of doing anything that might lead to success. I’ve always wondered why because if you always deprive yourself of any opportunity then what exactly are you trying to achieve in life?

Jerome did not have it easy when he started in New York City, he slept on anything he could find, office spaces, open areas, and probably even benches. Yes, he was homeless when he started in New York so he had to make do with whatever he could find. He knew coffee shops and any place with an outlet was important so he knew to keep those places in mind. In the meantime he kept up with his social media stuff, texting family and friends, posting updates online and just going about his day. It wasn’t until a little app called VIne came out that he suddenly found his calling. The app debuted on jan 24, 2013 and he downloaded it right away and learned how to use it. The everyday people look at things as they are, dreamers look at things for what they could be and that is exactly what Jerome saw in the Vine App. He spent the rest of the day learning all the different things he could do with it and going out and just making these 6 second videos. His first couple of videos weren’t that great but he posted them anyway getting very little attention, which was something he figured would happen in the beginning. Either way he knew this little app would change his life.

Making People Laugh
Laughter is the best medicine for anything so I don’t know why doctor don’t prescribe it more, oh yea, it doesn’t make any money for the pharm companies but that’s for another story. Jerome knew the powerful influence laughter has in social media when he started recording videos that made people laugh. In one clip he posted, he asked “why is everybody afraid of love,” and that is when his whole life changed. He discovered the power of making people laugh online and from then on he challenged himself to go out everyday and make more videos and post ones that were funny. Soon he had thousands of people following him and then millions. He eventually was asked to appear on Ellen, which you can watch below.

So how did he do it? He challenged himself to make videos with random people. Many people are afraid of just saying hi to someone they don’t know so imagine the pressure on himself to get out of his comfort zone and just make a fool of himself in NYC? The reality though is that you see this kind of thing all the time in a place like NYC because everyone there is trying to become a star. The challenge to create something everyday is the same method for everything else that is great in life. Genius doesn’t happen naturally, nor does talent, only hard work and determination create those two aspects of one’s self.

They tell you that if you want to be a writer, write everyday.
If you want to be an athlete, workout and practice everyday.
If you want to make music, play something everyday.
If you want to make people laugh, practice writing jokes/performing something funny everyday.
If you want to be a photographer, take pictures everyday.
If you want to create an app, practice coding everyday.
If you want to get good at math, practice math everyday.
If you want to win a race, run everyday.
If you want to be the best at anything, practice it EVERYDAY!

Jerome made it a point to do something everyday until he got what he wanted and then posted it. Sometimes he had nothing to post and other times he had gold. He didn’t let his failures get in his way, he kept pushing himself to work harder. Along the way he met many people form the videos he made but he always made sure to introduce himself afterwards to the person and let them know what he was doing. Yes he had his fair share of people who didn’t think what he was doing was funny but many did and that is all that counts.

The old adage is still true and will always be true, “if you can get someone to laugh, you can sell them anything.” Laughter is very powerful and important to have in life. The reason why I wrote about the deaths of Robin Williams and Joan Rivers is because we need comedians in our lives. They show us the truth to ourselves in a way that we can laugh at ourselves. Jerome does this in a whole new way and that is why so many people love him for it. He shares his joy of life through all his social media accounts getting people to see the joy and wonder of going out and enjoying this amazing planet.

Success in the End
Jerome worked hard when most people would have thought of going back home where it is safe and they have a place to sleep. His English made it hard sometimes to get people to understand him so he made another effort that separates the doers from the dreamers. He would listen to the audiobook “Crush It!” by Gary Vaynerchuk to help improve his English speaking skills, the same way an English speaker would listen to Spanish books or watch movies. This taught him proper pronunciation and dialect and so on. He knew he had to keep working to improve himself and reading books like that are a great start to finding your passion in life. He did this everywhere he traveled.

Gary Vaynerchuk is someone that he would eventually go on to meet and partner with. They both created an advertising agency called GrapeStory, that focuses on Vine, Instagram, and SnapChat Stars, just like Niche does except they work with all social media platform stars. Jerome has such passion in his life that it didn’t take long for Mr. Vaynerchuk to see that this was someone that knew what he was doing. Remember he didn’t go to college and complete those courses that teach you about this stuff, he just went out and taught himself and based on the feedback he got he would go back and improve it. He is now considered a social media expert and professional and is paid a lot of money for it.

Jerome has been offered millions of dollars from many companies, one he turned down, but more have offered. Jerome has shown that hardwork, passion, and know-how is all it takes to make it in this world. You only need a college degree if you don’t know what you are doing and need direction with specific training, otherwise anyone can be anything they want, they just have to want it bad enough to make it all happen. Jerome now travels with other famous social media stars meeting all his fans, or as he likes to call them “friends,” and even though he knows that he is famous now, it still amazes him to see the amount of people who come out to see him. He has since gone one to accumulate the same mass following on his Instagram, YouTube, SnapChat accounts. SnapChat is a platform he enjoys more because it gives him more time to record a movie or story.

SO…have you always dreamed of being that awesome wildlife photographer? Take more trips to the zoo or backwoods and take pictures. Ever thought about writing that movie script? Take the weekend to sit down and just write. Many great movies have been written in a period of 48 hours, it just takes a lot of self-discipline and dedication. Jerome has taught us that you do not need a lot of money, you don’t even need a fancy house/apt, a job, and you don’t even need to speak English all that well to make it in America. You just have to know what is around you, the curiosity to learn it all, and the drive to make it all happen. If you can keep it up, anything is possible.


News Articles

College Dropout Reveals how he became internet celebrity

Jerome Jarre: The making of a Vine Celebrity

Meet the first Viral Snapchat stars

A Day with Jérôme Jarre: How the Snapchat Gets Made

Hollywood and Vine

Jerome Jarre Vine Page

Instagram Page

YouTube Page

Wikipedia Page

Facebook Page

How Social Media people make something out of their success

When was the last time you watched a cute video on vine and thought, “man, that person is really creative, I could do something like that.” Then the thought stops there. You realize it takes time and money to make those 6 second videos and even though they are only 6 seconds in length the time to make them takes even longer. Most people would say they have better things to do with their time and that may be true but when you find out that many viners are earning 6 figures off of their videos it makes you stop and wonder if what you are doing with your time is really better after all; chances are, probably not.

You see the average American doesn’t make 6 figures and for anyone that went to school they were always told that if you want a higher salary you have to get a higher education. Everything always seems to be higher than what it normally is. This is why the rich live in their rich neighborhoods and the middle-class live in their middle-class neighborhoods. But social media now allows anyone with creative talent to show off their skills and earn a higher living and companies like Niche, which has become a talent scout and advertising agency, are on the look out for them so they can hire creative people like Robby Ayala and Jethro Ames to create ads for companies that hired Niche to find them. Now the average person with exceptional talent can earn a higher living, and probably more so than a doctor does today.

A Little Background Light Please
Robby Ayala was actually set to finish law school but his talent for creating videos on Vine took over. When people saw his work they started asking him to create videos for them and it just took off from there and he never looked back. Infact the average first year law student out of school works more than 60 hours (I’m being conservative on the hours, its still more) a week making a nice salary but nothing compared to what Robby is making now working less than those 60 hours doing what he loves. Robby now works with Niche as Creative Partnership manager helping others work on their social media accounts.

Jehtro Ames started his work in the field of print advertising and turned those static ideas into moving images using Vine. He turned his car garage into his production studio where he has creative some very cool ads for companies. As with the case for most creative individuals who use social media in a productive way, his work took off and he had to quit his job to work on his videos full time. The attention his videos captured were the ones that helped him go the next step by connecting him with agencies and companies that wanted his creative talents.

Social Media vs Linear Learning Model
if you subscribe to the idea still that going to school, getting good grades, finding a job, and working hard is enough to ensure you have a job then you are only fooling yourself in today’s market from now until a very long time from now. Companies hire for short term now because the market changes often so they need talent that stays current. Why send someone back to school (a lengthy process) when you can hire someone with a current education and experience? People who believe they will have the same job in ten or twenty years are really kidding themselves because market interests change so much now. If you were a switchboard operator back in the 50’s and 60’s you would never have thought your job could be replaced, now there is not a single switchboard operator around. Remember door-to-door salesmen or milkmen? Women used to be able to major in Home Economics in college but now not a single university offers that degree anymore.

It might also surprise you to know that for some fields that don’t require constant learning in order to keep their license, most individuals feel that once they got their degree then they don’t need to keep learning if their job keeps paying them for what they already know. That is a very dangerous mindset to have because it will be very easy to replace someone like that with someone who can do more and is willing to be paid the same. I have met people who have high paying jobs and when they leave their work, all they do is relax and do their own thing except keep up with their field. [Tip for entrepreneurs: If you want to ensure that the talent you hired is staying current ask them questions about current industry information they should know about. If they show signs of not staying up-to-date on daily news and industry articles then you know you are working with someone who might cost you an opportunity later on.]

Social Media has come in and changed all the rules and showed us that if you have the talent and drive to create something amazing then people will notice. Not everyone is making money off of their social media accounts but those that put in the hard work and time then you might find something in the end. There are social media accounts that we do not know about right now but the person running them has probably been working on them for a while but it’s not until someone of influence notices them and reblogs or favorites it that it shoots into the public’s attention. More and more people are working as freelancers and showing off their work through their social media accounts. The older generation still thinks social media is just for talking about gossip with your friends but it’s not.

In ten years your social media presence will be more important than what is on your resume. Many companies no longer accept paper resumes because they do not tell the whole picture.

Changes in Earning a Living
There are still those folks who will tell you that you still need a degree to get any job that pays a living. For certain professional fields that is true, you will need formal advanced training in order to get certified and accredited by a higher institution but for everything else, a degree doesn’t mean much if all you did in school was get straight As and nothing else. That shows you didn’t really explore and spend any of your free time showing what you learned. If you haven’t learned by now most companies will not want to hire you because you do not have the motivation to apply what you’ve learned on your own. Many top companies now go after people who don’t have a college education but equivalent.

What these people in social media have done is show us that for those interested in doing the work we love, work will come our way. As an entrepreneur I know this adage to be very true. I create many programs for people and companies now and most of the work that comes my way is through a network of individuals. The stars of social media came about because of a network of individuals who saw their work and shared it with those who could benefit from it. Social media has also offset the scale of earning a livable wage because most social media stars make 6 figures easily because of the amount of work they produce online.

Whether you believe in the social media model of how people are earning a living or not there is no doubt that it will soon become more common. So the next time you watch someone make a silly video and see that it has over a million hits just know that person, if you are a youtube partner, probably got a nice paycheck in the mail (corrected, wired to your account) and probably offered a job from an agency like Niche or company to come up with more of them or promote products like Michelle Phan now does.

Times they are a’changing – are you keeping up?

Viners and Instagramers all have something to gain