Tag Archives: socialnorm

Social Capital is all around, you just have to invest in it

It’s not surprising how so few people ever take the time to talk to a stranger during the day. What if that person in the grocery store was the one you needed to know because they know someone who works in at a company that you’ve been applying to? What about that person you sat next to on the bus this morning? They might have been looking for a fun conversation to have but instead just sat there quietly.

This should not come as a surprise but there are opportunities out there everyday and they all come in the form of a little social conversation. Just saying hi or smiling at someone can brighten their day in ways you will never know.

In an experiment done to find out what kind of experience people would have if they talked to someone on the subway or train or bus, most of what the researchers found was that everyone was interested in talking to everyone. You just have to get over the fear of being rejected. If you say hi, that could start a whole new relationship with someone. It doesn’t have to be a life long relationship but just one that brought some joy to another person’s life. Business from a capitalist perspective is all about how much capital they can grow in a short period of time. The social entrepreneur knows that the best capital you can gain comes, not from money, but from people. It’s your relationships with others that help you to grow your business. Someone you know might know someone who is in need of your services and from there it grows. Money is nice to have, but in the end, it’s your relationships that showed what kind of impact you made on this world. Or a better way of looking at it, which one is more likely to show up for your funeral?

Read more about the social experiment conducted on public transportation