Tag Archives: starting a business

Here are the steps to becoming a Billionaire

Chine is the only country in the world to have more self-made female billionaires than any other country. That is saying a lot about a country that controls everything their citizens do and say. In any case China pushed hard on gender equality in the uprising of capitalism so many women took their chance on the opportunities given.

The process of being a self-made anything is one of hard-work, strict discipline, and focus-driven mindset on what one hopes to accomplish. There are many cases where people inherit money and waste their time shopping and just playing around. Women in China had to prove their talent and worth to anyone they worked for in the beginning. In this case, Zhou Qunfei, made the decision to drop out of school at the age of 16 to move in with her uncle in hopes of finding a better job. Her school work and study habits were top-notch and many of her past teachers remembered the work she turned in as very talented.

Her travels would lead her to find a job in a watch factory making lenses, which entailed working all day shifts that would many times end well past midnight. It was those conditions that made her quit her job but before doing so pushed her to write a letter to her boss. It was this action that brought the attention of the horrible work conditions to his attention that made him offer her a job promotion if she stayed. This would be the start of many promotions she got in the coming years.

Lesson 1
Make evident what you know to people of power and influence
People in power have control over things and people. They are not always able to be everywhere so when they meet people who inform them on things that are happening around them they gain even more power and control. Influences are always looking to meet people who can help them learn more about what is happening around them. They want to meet people who are very observant because it means they can learn more from them. Ms. Zhou explained in her letter the terrible conditions and long work hours but she did it in a way that was respectful of who she was talking to. It was enough to get his attention and start her on a path that would lead to high achieving success.

Starting on her Own
During her years gaining promotions and learning the whole process of lens making she was saving up money from all her new jobs that paid more. It only took her three years to save up enough money to give her the opportunity to quit her job and start her own company with some of her family members. The important part about is that she had help from her family to manage different parts of her company. She was not doing everything on her own but she did make it a point to learn how everything worked, something she picked up on during her years before in her old jobs.

Lesson 2
Learn everything you can about your industry and how it works, including the machines
Ms. Zhou made sure she knew how to use and operate every machine she ordered in case something went wrong but also so she knew the limitations of the machines. This action enabled her to become the go-to person of everyone she worked with because if something broke down she would be the first to know so it can get fixed right away. She made herself the focal point of her business operation. This behavior would label her as obsessive about her work but also how she gets things done. Anytime a machine is down the less lens get made. In order to have more control she chose to have her apartment connected to her office so that she had access to the factory floor all the time.

Change in Market Demand
Ms. Zhou learned everything there was to know about how to make glass lenses for watches so she knew all the physical properties of glass and what could be done with it. That is why when she got a call from a phone company asking if she could help make glass screens for phones she jumped at the opportunity, something they offered to help her with. It was this action that connected her to a whole other market that would require her to hire more staff, build more factories and take on more clients.

The world of mobile phones still centered around plastic screens but when many phone makers started switching over to scratch-resistant screens with tough glass that is when manufacturing of glass lenses changed. That is when Apple contacted Ms. Zhou and her whole business of operation changed. She went from a regular glass lens maker to the supplier of the top computer company in the world. The demand for high-quality thin glass skyrocketed globally making it hard to find suppliers who were experts in this field. Luckily for Ms. Zhou she was in the right place at the right time.

Lesson 3
Learn to attract the best (aka be in the right place at the right time)
Ms. Zhou used her time to learn everything she could about her glass making business and this got the attention of many phone makers. No knows when something big will happen in the market but for those that are great at what they do and something big happens they will be the first ones called on to do something. She was able to grab the attention of the top tech companies because everyone was switching to tough glass and there were not many glass makers who had the knowledge of how to do that. It was the help of the tech companies that taught her the whole process of what it was they were looking for that propelled her even further.

Expanding the Customer Base
Ms. Zhou, after going public with her company, has spoken at many investor meetings. Investors worried that more and more competitors are entering the market making it harder for her company to stay ahead. She answered a few questions but it was how she interacted with them at her production facilities that showed how enthusiastic she was about what it is she does. She showed a passion for the kind of work she creates but knows that attention to detail is why her two top clients, Apple and Samsung, picked her to work with. She knows every step of the process because she designed the whole operation. Now she checks on the same factory workers at every level, including the bottom where she started, to make sure nothing goes wrong. Many investors are content with how she runs things because they know she is always there checking on everything and looking for betters ways to innovate.

Lesson 4
Have a game plan and figure out how to execute it
The reason Ms. Zhou knew what she was doing was because she had three years after writing her letter of resignation to learn how the whole factory process worked. She gained enough experience to understand what she needed to buy first in order to get started. Once she saved enough money then she could quit her job and start her own business. Many people say they want to start their own business but do not know the first step to make. This is where many people get scared and don’t try. You need to put yourself deep into the industry you want to work in in order to understand what it takes to get going. Ms. Zhou was not afraid of anything because she had family support and working knowledge to know what to do every step of the way.

The company she started, Lens Technology, has an estimated worth of $8 billion.


The process that many self-made individuals have is one of constant iterating – starting something and going back if it doesn’t work and starting over again until they get it right. They had a relentless pursuit to do things on their own terms in order to get started. They are constantly learning and trying to innovate better. If you plan on success then these are a few lessons to help you out before you get started.

How a Chinese Billionaire Built Her Fortune

Entrepreneur Series Starts Today!

The spring program starts back up today!

Here is the schedule for the semester. There will be lots of opportunities coming up this semester that I will only be mentioning in class. You will want to make sure you are there to find out all the great stuff happening this spring. I will be talking about a lot of networking opportunities in every class.

The program runs every Tuesday from 12 – 2 pm until the end of May. Please make the effort to be there and participate to get the most out of this program. Looking forward to seeing new faces.

Jan 13, 20 – Legal Issues for Startups

Jan 27, Feb 3 – Hiring to Create a Company Culture

Feb 10, 17 – Gaining Customers

Feb 24 – Understanding CrowdFunding

March 3, 10 – Using SXSW to Grow Your Business

March 24, 31 – Resources for Entrepreneurs

April – Understanding and Using Social Media to Grow Your Business

May 5, 12 – Building a Website for Your Business

May 19 – Does your Business need a Smart App?

May 26 – Start-up Ideas

Entrepreneurship Series Program for the Fall

The fall program has started today. The series is broken up into several topics

How to Write a Business Plan – Sept 2, 9, and 16th
Creating a Value Driven Business – Sept 23 and 30
Pitching to Investors – Oct 7 and 14
Raising Money Through Crowdfunding – Oct 21 and 28
Resources for Entrepreneurs – Nov 4, 11, and 18
Overcoming the Struggles of Starting a Business Dec 2, 9, and 16


You can download today’s Writing a Business Plan presentation file. Everything we covered in class is included in the power point. Please review the slides as we will cover them next week and start on new material. Remember the class starts at noon and ends at 2 and the library opens at 10 am.

If you would like to review the kickstarter that we covered in class today you can click on this link. You can also read about the TIME’s article citing them as the Most Successful Kickstarter campaign ever.

The movie I mentioned in class is called “No Cameras Allowed” you can click on the name to learn more about the film and why you should watch it. You can read what the Wall Street Journal has to say about the film.
You can watch the full film here. Please take the time to watch this film with your family!

The two books I mentioned are here

The Personal MBA by Josh Kaufman
How to Get Rich by Felix Dennis

Looking for High-End Jobs online? Your Wasting Your Time

Walk on to any golf course between the early mornings and lunch time and you will see many men puttering about on their golf carts with other people. They’re laughing, talking, and having a good time. From a distance they are just people enjoying a nice time out on the range shooting a few balls around.

During the same time that is happening there are people eating in nice cafes or restaurants either for brunch or lunch. Then there are the people who are enjoying a really nice dinner in a high end restaurant to cap off their busy day somewhere in the world right now. Again, from a distance they just look like people enjoying a nice meal and talking.

Now lets zoom in to those conversations. What is really happening there? Why aren’t the people who are playing golf at work? Don’t they have jobs and shouldn’t they be working to make money so they can support what ever it is they do? This is regardless of those who are retired and grew up doing the golf grooming thing. So, bottom line….why aren’t they working?

Real Work Happens Outside the Office
The truth about what those people are doing is that they ARE working, in the form of networking, conducting business deals, and talking over the details of prior arrangements. The idea of all business being conducted inside a closed office is one for the movies to show, and enough though some business does get done in those fancy rooms, people are people and high-end individuals like to conduct business in a fashion that is enjoyable for them.

The golfers and diners like to conduct business in a setting that puts them at ease so they can focus on what matters. This is also the place where offers are made, such as promotions and new job openings. The reason why you will never see an opening online for a CEO position is because those only go to people they already know (like a boys-only club), except in this case it’s an executives-only club. This is why people from Ivy Leagues have a greater chance of getting high end jobs, not because they know how to do the job (that’s just a given expectations and many times they have no experience so they will be groomed by their network of connections) but because their family knows people who know people who know who to talk to about getting the job.

Those dinners’ that happen over an expensive meal are meant to cover what is happening at the company. What new jobs are coming and in many cases, the new jobs that are created just to bring someone they like in to the company. This happens all the time. The higher up you know people the more power they have to create anything they want, even job positions. These are the very jobs that normally never get posted anywhere because they are only by word of month and friends of friends and even associates or class mates.

Word of Month Jobs
In many reportsstudies, and magazines articles, you find those never-heard-of-jobs through people you know or network with. I have been offered many jobs that didn’t exist because I have always been asked to come in and create programs for businesses. Would those jobs have been advertised if I didn’t take the job? Maybe, but the idea here is that companies are more interested in finding people who have proven that they know what they are doing and can see their work in action. This is better than reading a faceless resume. When people see what I am doing first-hand it takes out the guesswork of trying to find out if that person will be a good fit for what they are looking for. That is a better test than performing an interview.

In Keith Ferrazzi’s top networking book, Never Eat Alone, he explains the power of networking and why the top jobs always go to people who are connected with those at the top. These jobs are handed out because they see something in that person they know. More than 80% of jobs are found through a person’s network and the type of network a person has will depend on the type of job a person gets.

Rings on the Ladder
Many people complain that they never advertise the jobs they want online. I remember when I tried the whole looking for jobs online thing and found it to be a very depressing experience. Infact, if you look very carefully, the same jobs I was looking at a long time ago are still there on the sites today. Why is that? Well, those same jobs (ex. work from home, medical billing encoders, and sales reps for outlet stores, etc) are a whole business unto themselves, meaning there is a whole new business of making sure people take those jobs because the people posting them make money anytime someone signs up. Infact even the website The Ladders is an odd experience because if you are already making more than $100k (the only jobs posted on their website have to be more than $100k in salary) then chances are you are already surrounded by high-end opportunities through networking, your company culture, and even the jobs your friends are telling you about. So why would you use it if your company already posts all their jobs on their company website? Unless you plan on switching to another company.

So how does someone get out of that whole mess? If you want to improve the type of jobs you hear about you have to improve the type of people you associate with. Again, going back to Ivy League graduates, they have been around people who are successful in life and attend high-end events and parties. They mingle with other people who are successful and hear about opportunities that are not advertised. They end up working in jobs that are three or four levels higher than someone else who applied directly to the company would have started.

This is why birds of a feather flock together; why office assistants hangout with other office assistants and hear about more office assistant positions, why construction works hangout with other construction workers and hear about more jobs in construction, and why middle-class hangouts with other people in middle-class. If you want to find the jobs that are not advertised (i.e. executive level positions) and you have the knowledge, social skills, and some experience then you need to change your social circle of contacts and meet those who already work in those fields.

The last part I just mentioned is a difficult change for most people because if you have never been around people who have been successful their whole life and always been offered jobs instead of looked for them it can be a very intimidating experience. That is why books like, The Fine Art of Small Talk, The Art of Mingling, How to Win Friends and Influence People (I read this important book when I was in high school), Never Eat Alone, How to Make People Like You in 90 seconds or less, How to Work a Room, How to Start a Conversation and Make Friends, Conversational Speaking are so important to read. But very few people ever take the time to read these important books. Infact if you go to college, or even public school, no where in all those classes will you ever hear about these important books. These books teach you how to talk with people and make meaningful connections, they are the glue that binds us to other people. Something that is worth its weight in gold.

Creating Your Own Opportunities
Go on Kickstarter or Indiegogo and look at all the amazing ideas that people have come up with. Each idea for either a product or service is a business all by itself. These people, instead of sitting on their computer looking for jobs online, went out and created their own opportunities and gave themselves their own job. They created a good enough presentation for people to think their project was worth investing in.

The idea now is there are tons of different websites now that allow people to create all kinds of things on their own. Infact there are many websites, like Cafe Press and Threadless, that lets you create your own clothing line without ever touching a single piece of fabric. You just select the type of clothing you want to use, pick the style, and then upload your graphic image or text you want to appear on the clothing and then edit how it should look and then submit. You can create your own store online of all the different things you have create and post the link on your website or to give out to people you meet so they can see what you have done.

The ability to create any kind of business is so easy that it would only take you an hour or two at the most. You just have to be creative enough to come up with a fairly decent idea that people will be interested in buying. Even if the store is not successful right away (and you should never think your product or idea will be a viral hit right away, no one can predict that) you will have created something for you to showcase your talents that way if any employer is interested in hiring you then you can show them all the different projects you have created.

This is better than someone who sits at home all day sending out resumes to random employers for basic jobs that won’t go anywhere. If you create something at least that looks better than the person who does nothing all day. In either case, who would you hire?

Network Your Way Up
If you want to start networking then you can start by finding your cities main websites that tells you about all the events happening. A good place to start is your city’s Chamber of Commerce website and read about all the events happening. They always have networking opportunities. Here is how I would do it for Austin

Austin 360 Lists Tons of Events – Click Here to See
Austin Chamber of Commerce Events Calendar
Do512 – List of Events
Austin Business Journal – Events Calendar
Networking Austin
MeetUp – Business Networking Groups

As you can see I found tons of events to fill my entire fall calendar already. I will probably find a lot of new leads, job offers, and amazing opportunities by attending them. You can do the same for your city. A few key terms I used were “<name of city> networking events”, “<name of city> business events,” and “<name of city> business networking events.” That will help you out so take a look around and use the website Meetup to help. If you do not find what you are looking for, then use Facebook groups or Meetup to create your own networking group and invite people to join. You can also use Leftover Swap so you have food for everyone who attends or you can make it a potluck event. You can even create your own rules, like you introduce one person to someone and then that person has to introduce someone they know to someone else and pretty soon everyone knows at least two or three people at the networking event.


Whether you are looking for just a job to pay the bills or you actually want to elevate yourself into a new social circle then you will need the people skills to get you there. I have seen many great people at networking events bomb terribly, not because they didn’t have the skills or experience in their field but because their social skills were not up to par. I have heard comments or off-the-mark conversation topics, that they though were appropriate at the moment, that didn’t leave a good impression. The problem with that is they didn’t see it for themselves, they weren’t aware that what they were saying was making the other person uncomfortable.

If you want to improve your opportunities, get to know different people around you anywhere, and be able to have a conversation with anyone anywhere then my advice would be to read those books (their at your local library) and study them like you would for a final exam. It’s hard work because you have to keep testing out everything you read until you finally meet that person where you have a conversation with them that makes the both of you feel like you have known each other for a long time. That sounds easy reading it but it takes a lot of practice before you can make anyone your friend.

Once you know how to do that the world will open up with lots of opportunities.

Side Note: All the Books Listed in this article and in the Books Resource section of this website I have read. So I am not just posting books that have catchy titles. I have already put in the time and effort.

Expanded Reading List
Adversaries into Allies: Win People Over Without Manipulation or Coercion

Your Network Is Your Net Worth

Reputation Economics: Why Who You Know Is Worth More Than What You Have

Crucial Conversations: Tools for Talking When Stakes Are High

What Got you Here Won’t Get You There

News Article

Study: Half Of All Available Jobs Are Never Advertised

Who you know is more important than you realize

80% of Today’s Jobs are Landed Through Networking

These men took matters into their own hands and it paid off

Many people wonder what it takes for great things to happen to them. They think that someday something will change and they can start doing the things they want to do. Then there are the people who don’t make excuses in life and just go out and do it. These are usually the people you end up calling boss or CEO because it wasn’t easy for them to get there but they worked hard at it and did something with their time.

Then there are those that put in the time and effort and it paid off big time for them. I decided to write this article because over the summer I have been approached by a number of people asking me to help them build their business. We go over what they would like to do, what they want to sell, and how great their idea is. All the people tell me the same thing – that their business idea is one-of-a-kind and there is nothing else like it out there. Well, the thing is there probably already is it’s just a matter of putting in the time and effort and because there are people out there everyday who are the creators and hard workers at starting their own company they are just really good at making their idea happen. Then there are those that work hard searching online everyday looking to take someone’s idea and beat them to the finish line.

In all the people who have approached me, none have taken that first step of actually doing anything. One of my policies I have with everyone is that I don’t do anything for anyone until I see that they have completed something physical to show for their efforts otherwise I am just working for a paycheck on an idea that won’t really go anywhere. It is very rare that I meet someone who actually wants to start a business and has already put in the time and effort. That should tell you what makes starting a business hard in the first place, that first step of doing actual work.

The two stories I found recently caught my attention because I hear so many more people say they are looking for work. The advice that I am slow to give to others is that they should focus on teaching them skills that employers expect from them instead of spending all their time looking for work. The common response to that is, “Well, I don’t have time to sit and read all day I need to be looking for a job,” or “I don’t have the money to go back to school.” You don’t need to spend money to teach yourself anything anymore, you just need a library card and last time I checked those were free. Plus, why apply for jobs if you don’t even have what employers are asking for?

Meet a College Student who Saved a Woman’s Life
Blake Pryor was driving in his car on the highway either heading home or going out for something when he drove up onto a flyover and noticed something that caught his attention. He says that it was a gut feeling that made him pull over and assess the situation. There was a woman who had parked her car on the fly over and from where she was standing was a 100 foot drop down onto busy traffic. The lady was standing there looking over the edge and it was that instinct of knowing that something didn’t look right that made him stop in the first place. This lady was trying to commit suicide.

Blake said that he approached the woman and looked over the edge with her just to make sure that she knew he was there and even though she made several motions to jump, the fact of Blake stopping, showing appreciation for her and giving her his attention was enough for her not to take her own life. He gave her a hug and told her it wasn’t worth it. After officers arrived they commended him for his efforts to keep a woman from taking her life.

This whole event took place at night in the city of Round Rock on one of their flyover highways and when the police department posted it on their facebook page the article received thousands of comments and likes. People like hearing about stories like this because I guess it makes them feel all warm inside or they are glad to know there are nice people out there like him. For Blake his gut reaction to stop, check out what was happening, and offering his time was enough to catch the attention of many other police departments because he has been offered multiple job offers now. It gets better, so not only does he have many job offers already extended to him but his studies in school match what he wants to become, a police officer. He is studying criminal justice at Tarleton State University.

Everyday there are many people looking for work by getting on a computer and posting resumes and paying for classes that teach them how to write amazing cover letters and resumes not realizing that one of the best methods for finding a job is talking to people. Blake had no intention of landing job offers from his efforts nor was that his intention. He did what was required of him at the time and that was all that was on his mind. I can’t tell you how many times I have been offered jobs or asked to check out a program just because I started talking to someone and asking more about what they do. People want to be appreciated and people will talk to you if you know how to approach and talk with them. Books like

The Art of Mingling: Proven Techniques for Mastering any Room by Jeanne Martinet
The Fine Art of Small Talk by Debra Fine

will show you how to do that and more. Infact, these books are so important to read that it surprises me that schools don’t teach that, but many universities have had to add them to their outside programs because they get complaints from employers that their graduates don’t know how to talk to people properly. Such an important skill and yet efforts are spent more on standardized testing. What Blake did was amazing and his efforts were rewarded by what he was able to do. He doesn’t have to worry about job interviews or sending in his resume because it was his efforts of doing something that mattered more.

You can read more about Blake and the full story here
Texas Student Saves Woman from jumping
College student saves suicidal woman
Young Man stops woman from jumping
Facebook Post

Meet a Guy who freed himself from Jail by studying Law for 12 Hours a Day
If I was to tell you that the best way to learn anything is to find some time alone, sit down and read, you would probably find every excuse in the book for getting out of it even though you know you need to do it. Ask any college student when they will clean up their dorm or do their laundry and they will tell you “when I have some time,” but the second it’s time to study for exams you will find majority of students cleaning their places instead of doing what they need to be doing.

The reason for it is because people will give excuses over to things that they know need to be done but don’t prioritize until it gets them out of doing something more important. For Rondell Sanders he didn’t have any excuses because he was in prison and there was nothing for him to do all day. He asked his family to raise some money so they could buy him some law books for him to study. After they raised the money and sent him the books he told his family to stop visiting him so he could focus on studying.

The push to study so hard came after the fact that he lost his initial trial and his lawyers were doing nothing to help him. He knew he had to figure out how the legal system worked and he did that by studying law and that is what he did for 10-12 hours a day seven days a week. There was nothing else for him to do so he made a valid use of his time. His efforts paid off because he was freed  (Jul 23, 2014) after he won his third acquittal trail having spent 20 years in prison (1994) for a murder that he said he was innocent from. He is now adjusting to his new life in society and trying to get used to having those freedoms again.

Sanders said that he loves law now and would love to work in a law firm to help people in his situation. He says he understands what it means to not have anyone listen to him because he was there and met others that felt the justice system ignored them. His real push to learn law came from knowing that his family didn’t have a father there to listen to his kids and he didn’t want that. I’m sure the job offers have come to him in some form or another for his efforts to free himself.

This story goes to show that you don’t need to enroll in a major university or night school program to get an education. You just need to stop with all the excuses grab the books that will teach you what you want to learn and sit yourself down and study. There is nothing else to it but for those that are not serious about that they will continue to find every excuse of getting out of it. If this man was serious enough to put in that much time then you can find at least half of that in your day. And if you are sitting there thinking that you don’t have any time, you do, no one needs to watch that much Netflix in a day.

Read more about how he did it
Inmate studies Law in Prison
Man Freed after acquitted in trial
Imprisoned man studies law

The First Step to Starting a Business
The first thing you need to do is stop making up excuses to keep you from taking the first step. Sit down and write out what your business is all about. This process is called, “Writing a Business Plan.” Second don’t think for one second you need to go to business school to get a degree in this stuff or that you need an MBA so you don’t miss out on something important to know. Here are two books to read that will teach you what you need to know to help you get started so you can then hire those that did go to business school to run your company once it’s up and running.

The Portable MBA in Entrepreneurship by William D. Bygrave
The Personal MBA by Josh Kaufman

After you have read those two books and written your business plan then you will know what the next step is and by then you will have put in enough effort and momentum to get you going that you won’t think of stopping.

Get out there and start appreciating people more and you will be surprised how much the world opens up to you. Then make it a point to read and learn something. Yes the laundry needs to be done but it doesn’t take a full day to do it. Learning apps have made it easy now to learn anything on the go. If a man, who didn’t go to law school, can teach himself law then anyone else can you just have to want to do it, and that is the hardest step.

As for the people still asking me to help them with their businesses, well I’m still waiting for them to make the first move in the mean time, there are a lot of ideas out there floating around but it doesn’t take a genius to make the first move.

Creating a Business doesn’t have to be hard, just requires Hard Work

Creating a business doesn’t have to be complicated. If you are worried about all the legal stuff that lawyers like to come up with to scare you and tax issues you have to deal with, why not leave it to the people who get paid to do that? Successful business ideas don’t start with all the legal stuff in the beginning, they all start with an idea. You then take that idea and see if anyone will buy what you are selling. If you find that people are willing to buy from you then you have a viable business on your hands.

Simple Steps to Starting a Business Today
Step 1. 
Come up with an idea that you think people need or will solve a problem.

Josh Malone found a problem with water balloons. He saw that it took a long time to fill up water balloons and then tie them and then throw them. So he came up with a system that allowed you to fill up 37 water balloons in just a few seconds. Not only did they fill up but they also tied themselves so kids could start throwing them at each other right away. His kickstarter campaign showed that even though this is not a pressing issue, the time of the year to launch his product (summer in America) was the perfect timing for raising money. His initial goal was $10k but as of this writing, he has already reached $315,889 dollars. You can watch just what his program is all about in the video below.

Step 2. Build a Prototype or example to show people the purpose of your business

This is the hard part for most people. They have an idea but putting in the hard work to make it all happen is where you go from the dreamers to doers. Ask how many people around you have ideas for their business and you will get a lot of well-wishers who say, “someday I want to start my own business.” There are many people who have taken the first step in showing their hard work and it has paid off for them. People need to see that you are serious about your idea and if you show the first step then they will meet you part or half way.

Kleo’s Doughnuts is a good example of that

Xiki Commands created many videos to show their work in progress

Step 3. When asking for Money have a laid out plan to show what you plan to do with it.

A lot of people have trouble with this part because they have never had to manage money before in a way that goes towards building a business. This is why investors of any kind expect entrepreneurs to write a business plan so they know more about their business and what they will do with the money once it is given to them. The more detailed a business plan the more helpful it is to understand what you plan to do once you get funded. These are a few examples that demonstrate their effort.

Moment smartwatch is a wrist watch that allows you to type on the band and send information just like the screen on a smartphone. Their kickstarter campaign details what the product is about, their fund raising goals, and where they plan to go with it. All that detailed explanation paid off because they were able to go past their goal of $100k and hit $447,900.

Another campaign that passed its goal was to distribute money in random places to random people. The idea is connected to a series program that teaches about Art and Action and it’s relation to a variety of studies. His story and explanation for how he planned to use the money told investors the why and what and how they needed to know. He went past his goal of $1k hitting $1150 instead.

This guy came up with an idea for doing something he loves and sharing it with everyone else. If someone can raise money for a suit for an interview or bake a cake for their girlfriend then he figured he could mail people pancakes that he made. Not a silly idea since he was able to go past his fund raising goal.

Step 4. After you have received funds then you must show action
The prototype and examples you gave with your presentation are just the beginning parts of starting a business. Now the hard part begins with organizing everything, ordering supplies, and meeting deadlines. This is where idea becomes reality. It is one thing to create something for yourself but when other people depend on you to give them what they want that is when you have more responsibilities to deal with.

Justin Herd experienced his moment when he had trouble as a college student trying to eat his meals with out creating a lot of dishes in the process. He wanted something that he could use one time to do many things in. He created a bowl that you can cook in, strain, eat, and store food in. He idea took a long time to perfect and along the way he has been racking in the cash but his bigger moment came when he went passed his goal on kickstarter.

Step 5. Give the People what they want when they want it.
Now that you have laid out your plan, shown people what you can do and when they can get it, the next hard part is making sure they can get it anytime they want it. If barriers are up that make it difficult for them to get your product then it just encourages them to find competitors that sell similar products or services.

You never want to add more hassle to the shopping experience then there already is. You have to learn how to streamline your whole operation so that when orders come in they are met right away with action so they are sent out right away. Zappos company prides themselves on giving their customers little surprises when they order something from them. This could be in the form of replacing shoes without any problems or free next day delivery without them knowing about it.

You can also build on an idea and just improve it so that people already understand how to take advantage of it when they need it faster.

The free book lending library has become very popular with crowdfunding programs because it builds on an existing idea and just improves it a little bit.

Little Free Library in Brooks School Park
Little Free Library in Albany, NY
Little Free Library in Woolich, London

The great thing about the Little Free Library program is that they all met their goals.


After you have established yourself as a business that has customers and you have repeat business then you can move onto the legal stuff and tax stuff. You can hire out lawyers and accountants who can then manage your finances for your growing business. This way you can focus on the day-to-day operations and hiring new employees. This whole process has been shorten because of the ability to raise money faster online making it easier to start your business faster.

The most important thing to be aware of when starting any business is to know your strengths and weaknesses. If you have a hard time meeting deadlines then hire someone that can finish projects once you start them. After you have drawn out every part of your business so you can visually see how your business operates then you can start learning how to improve every part. It takes time but don’t expect to be up and running right away.

As for the dreamers of the business world the only expression you will hear from them when looking at successful crowdfunding campaigns is “that’s such a simple idea I could have come up with that.” Yea but you didn’t.