Monthly Archives: October 2014

Some Quotes to Live By

“No is always a door-closing word; Yes is a door-opening word.” – Thomas Dreier

Adaptability is about the powerful difference between adapting to cope and adapting to win. –Max McKeown

“Everyone has an invisible sign hanging from their neck saying, ‘make me feel important.’ Never forget this message when working with people.” – Mary Kay Ash

The art of life is a constant readjustment to our surroundings. –Kakuzo Okakaura

“In every success story, you will find someone who has made a courageous decision.” – Peter F. Drucker

Adaptability is not imitation. It means power of resistance and assimilation. –Mahatma Gandhi

You can’t build an adaptable organization without adaptable people–and individuals change only when they have to, or when they want to. –Gary Hamel

“A man’s success in business today turns upon his power of getting people to believe he has something they want.” – Gerland Stanley

People will try to tell you that all the great opportunities have been snapped up. In reality, the world changes every second, blowing new opportunities in all directions, including yours.–Ken Hakuta

“My best advice to entrepreneurs is this; forget about making mistakes, just do it.” – Ajaero Tony Martins

Learn to adjust yourself to the conditions you have to endure, but make a point of trying to alter or correct conditions so that they are most favorable to you. –William Frederick Book

“Get mocked at for as much as you can, fail as much as you can but don’t quit. Let every mockery, every failure, be a source of inspiration for you to reach for greatness and that greatness will silence your critics.” – Ajaero Tony Martins

All fixed set patterns are incapable of adaptability or pliability. The truth is outside of all fixed patterns. –Bruce Lee

“Failure is just a resting place. It is an opportunity to begin again more intelligently.” – Henry Ford

A wise man adapts himself to circumstances, as water shapes itself to the vessel that contains it. –Chinese Proverb


 

Now that you understand what some of the greatest people have said about failure and learning from new ideas. You can listen to this about How to Get Rich by Donald Trump

Sony Opens First Underwater Store

It’s not surprising the lengths stores will go to in order to captivate people’s attention. Sony is definitely making sure that all their products will work once everything is in place, but the real question is, since the whole store will be underwater, how do they plan to keep everything in place and keep fish from “stealing” their products?

Marketing Around Experience
Any company, whether they are a startup or a mature company, has to find a way to get new customers and keep regular customers coming back wanting more. This is the challenge for any business, you have to keep your regular customers happy and intrigue new customers to try out your products/services and buy them. There are many marketing gimmicks that many companies come up with in order to attract attention. Richard Branson is famous for putting on extreme events in order to get the media’s attention thereby driving more customers to his many businesses. All they have to do is look for the Virgin logo and there are his many companies that they can do business with.

What Sony plans to do is create a whole new experience out of buying their latest products, in this case, the new Xperia Z1S, waterproof MP3 player, and Xperia tablet. In order to show how resistant these products are to water customers will walk up to the store front on the beach where they will be greeted by divers, they will then be suited up and taken to the store where they can look around and see the product in action. The store will be placed 4 meters (13ft) below the surface, not very far down but enough that you will need breathing support to get there.

The promotion and idea are an old concept in marketing, they teach that you want to immerse your customer into the whole experience and the more senses of the human experience you can cover, the better the person will remember the product. When you walk into a Bed, Bath, and Beyond store, the first thing that hits you is the scents in the air. This is a common experience for products that deal with fragrances and in many cases they place aroma machines in the air to spray every so often a scent they are promoting. This appeals to people’s sense of smell and when applied, also touch and feeling.

The Sony store provides the physical sensation of being taken to another place that surrounds your whole body with the experience a product can give you. In this case there is no sense of smell (an exception would be the smell of the ocean) or taste but they cover hearing (water sounds), touch (moving from above to below, handling the product, moving through the water, ocean life), and sight (seeing the whole experience, the ocean life, the store itself, the presentation of the products). The more senses you can immerse a customer in the more they will remember their experience and they will connect those experiences with your product and turn them into memories.

I think the VP of Sony Mobile of the Middle East and Africa said it best, “We have taken the bold step of creating The World’s First Xperia Aquatech Store, which will offer a number of our customers and guests an exhilarating and unforgettable experience, once again highlighting Xperia’s passion for innovation in the smartphone market.”

Xperia Z1S
These are a few of the images that show their use with water
Sony Xperia Z1S

This is Sony’s first waterproof phone to hit the US. It has a 20.7 megapixel camera, Sony G Lens, a BIONZ engine for image processing, CMOS sensor, and 5-inch full triluminous HD display with X-reality. The phone is Android based making it a perfect fit between Sony and Google users.

Sony Xperia Z1S

WaterProof MP3 Player
There are many MP3 players that are on the market but none that can say they are 100% waterproof like Sony’s. Not only are they waterproof but they come packaged in a bottle of water (not sure about drinking the water, so all that water goes to waste (not a very green idea though)) and you can order them from a vending machine as seen in the picture below.
Sony's Bottled MP3 Player

These vending machines are found in New Zealand in places like public gyms and pools. The idea comes from the ad agency DraftFCB. They can be purchased for $98.
Sony's Bottled MP3 Player

The whole idea will be to showcase their waterproof products because people want things that they can take anywhere they go. If you are an underwater researcher your days of waiting to use a tablet underwater are finally here with the Xperia models.
Sony Xperia Z tabletXperia Z3 Tablet

Customer Experience First
When you are just starting out getting your first customer can be a challenge but once you get them you should spend as much time learning from them about what can be improved and what else they expect when they use your product. People will always test the limits to what your product can offer and if you say your product can do this you better make sure it can otherwise you might find your product on youtube being tested for something it failed to live up to.

The new users who take to these water proof products will probably start to find themselves not limited to where they can go (except high temperature places) when using the product (i.e. the shower). By providing divers who will guide customers to their store those customers will come away talking about the experience more than they might talk about the product but if the product lives up to expectations then you will have the power of word-of-mouth marketing taking place when people start posting videos and photos and blog posts of what it was like to be in the first underwater store. Nothing can beat that kind of marketing power so when any new experience you offer customers you have to be aware of how much you can provide them the first time so it is as positive as possible.

If you wish to be apart of this amazing experience you can visit the store in Dubai, it opens December 3, 2014.


For more information check out the articles below

Sony Xperia Smartphone

Sony Opens Xperia Aquatech Store

Waterproof MP3 Player

Sony to open underwater store

A Cleaning product with a Social Impact

Gentry Lane got into the soap making business because it was an industry that she felt allowed her to take advantage of her years of experience in manufacturing but to also give something back. Her startup story is interesting for many reasons; one, she self-financed her business to help get it up and running; two, how she built her customer base; and three, creating a product that has a social impact and why that matters today.

Start-Up Stories
This is an interesting story to read and learn about because like many other start up stories, it is not immune from many of the conditions that start-ups face. As you read the story it is important to pay attention to the behind-the-scenes elements when understanding any kind of company. Pay attention to the following areas when reading

– Her Past Experience as a Business Woman
– How funding affects the early stages of a business
– What did she have to do to build her customer base
– Who would be her typical customer
– Can her company afford the social efforts
– Website Design
– Transition from multi-million dollar company to startup company

Proper Soap
Her company is all about creating cleaning products that are safe for your body and provide high quality ingredients to create a very soothing experience in the bath or shower. The idea is to not just make another kind of soap but one that has a very nice smell that leaves the person smelling nice and clean afterwards but also knowing that they helped with a good cause. Ms. Lane wanted to make sure that a small portion of each sale goes towards helping bring about clean water for some areas.

Ms. Lane worked in France for a long time and her experience there creating high quality clothing taught her the importance of only using the best goods in creating her products. After the recession she moved to the States and started a company that had a social impact but it took her awhile to find people who could create a soap with high quality ingredients. Not to her surprise she found some french people in Los Angeles that could help her create the product she was looking for. She was used to creating clothing for women that were very expensive ($98 dollars for a pair of panties) so her line of products tend to gravitate towards those with money, more or less.

The idea of her new company was to take her experience and knowledge and translate it into a company that could have a social impact on others. This is why only .50 cents of each product social is donated to clean water programs in developing areas. She also supports an NGO that helps bring water filters and irrigation systems to entrepreneurs in Africa. Her mission is to match being clean with helping others gain access to clean water.

The Trials and Tribulations of Startups
Every entrepreneur knows that finding your first customer(s) can be difficult. There is no secret to how you do it but the important thing is going out and finding them where ever they are. In this case she found that by offering samples to companies that promote products like her’s she could help build an interest and client base. The company BirchBox offers subscribers sample products every month that they are interested in receiving. This helps women (and men) find products they didn’t know about by having the company send them a package with random products that match their interests. For a company like Proper Soap this is a blessing because it makes it easier now for startup companies like her to get up and running with customers. The best part is that Birchbox has purchased her products to sell on their own website.

In an effort to keep moving forward she has also decided to use that same model of service (that many companies are now switching to), offering a subscription service, where customers can have their favorite product delivered to them every month. People who can afford these convenient services enjoy them because it takes out one less thing they have to do but it also keeps them from discovering new products in the store, making the shopping experience not just a social event but also a discovery program.

The efforts of working with Birchbox has earned her lots of reviews and more promotion through word-of-mouth. This is key to know because people like talking about products they enjoy using. Her next challenge though is trying to get at least 10k subscribers by the end of the year. In order to do that she needs to raise money to help expand. Right now she is self-funded but like with any business they need money for their business in order to grow. The frustrating thing she has found in this new economy is that apps that have hit the market can get millions in funding and she is struggling to raise money, because soap companies are not something people are jumping at to invest in, and second, she is a women with experience in an industry that is more popular in France than in the States so her conditions do not set her up in a positive way but it is her experience that will push through all that. Oh and did I mention, she is doing all of this on her own? Yes you read that right, she has no other employees to help her with any of the work she is doing. She is a true one-woman operation.

If you look at the resources she has provided her self with you will find that she is on the right track to build a very successful business. In today’s age you don’t need to know the technical details anymore about starting a business online you just need to know where to find the right service to help you. In this case she has turned to Shopify to help create an ecommerce website that provides all the tools she needs to create an elegant website. Soap tends to be associated with white because white is pure and clean so having a white website was a smart move on her part. The design was simple and not cluttered. The nice thing about Shopify is that they take all the hard work out of managing an online store. You can select your theme, determine how you want to present your products and then create an easy check out system for your customers to use.

If you visit the site you can even become part of a growing group of people interested in discounts, samples and product news. When she lived in France she ran a fashion company that was worth millions of dollars. Transitioning back to the startup phase and learning all over again how hard it is to gain a base of customers that will help make your business profitable is not an easy task. Her efforts and connections show that it probably won’t be long before we see her soap in stores known for selling high-quality products, just like Clause Porto soap bars.

Social Movement
Many companies today are realizing that if they do not have a social component to their business model they will lose customers. The reason for this is that people want to buy products that do good in this world. If you can make it feel like the customer has an impact on an impoverished nation or people some place in the world they might be more inclined to buy it.

People like doing business with companies that offer a social impact and Ms. Lane feels she has found that balance between cleaning products and providing helping to those without clean water. There is another cleaning product that offers the same solution without the need for water all together called, Drybath, where you don’t need water to get clean. The whole idea is for people to be able to stay clean when they don’t have access to water or clean water for that matter. Many companies are springing up from this idea to help people stay clean because it is so important to our health. Creating a product that makes people feel good after using it and smelling nice are just two added benefits to such a product.

The Entrepreneur Way
Finding a business idea that you want to start is the easy part, like I always say, it is the execution that gets people. You have to go out and make those connections, find businesses that want to help small start-up companies get noticed. You might find your biggest connection online or maybe the next time you are shopping at the grocery store but you have to be willing to reach other to other people and talk to them if you want to get noticed.

Another way that many famous startup companies have done in the past is simply walk in to the stores they want their product in and ask to speak to the person who can make that happen. You may have to jump through a lot of hoops to prove you are worth including in their product catalog but then again no one said being an entrepreneur was easy work. If you walk into a hundred stores and 99 of them turn you down at least you got your first customer and sometimes that is all it takes to get started.

SO….

What are you waiting for?

 


News Article

A Soap Start-Up Looks to Clean Up

Shadow Kids get a Spotlight from Digital Assistants

Have you ever had a conversation with an autistic child before? It can be a challenge, especially since their social skills are not the same. Infact, good lucky trying to get a full two or three sentences out of them because they tend to stay within themselves. They are never quite sure about what to say at times so instead they keep quiet. This can cause high anxiety for most, even those without being autistic, or what most would say introverts, because the idea of having to hold a conversation requires a lot more than knowing what to say next, it’s also about reading body language and understanding the hidden meaning within sub-context. This is why great conversationalist’s can be intimidating at parties because they make it look so easy. Autistic Kids live in a different world and because of that they relate differently to people than they do to inanimate objects.

Shadow Kids
Shadow Kids is a term used in psychology to label kids who don’t fall in the high achievers category but they don’t fall in the lazy or disinterested category either. They fall within a small range that tests do not account for. Infact, most material taught in schools is not geared toward shadow kids, because it is very difficult to create curriculum for them. It is easy to create classes for smart kids and it is easy to create classes for struggling students but how do you create a class for kids that don’t rank within those two areas? You can’t and so many of those kids end up struggling personally throughout school because sometimes they get it and sometimes they don’t  and sometimes they are amazing at one thing but average on another.

Autistic kids, when it comes to technology, have been left out of the whole area of engagement when it comes to interacting. A phone was just a device with colored images on the screen and characters they liked talking to them. Research has shown that autistic kids see inanimate objects differently than normal kids because they anthropomorphize objects, especially stuffed animals. Now that the world has digital assistants that can answer questions the world of possibilities has suddenly changed for kids who fall within this developmental range.

Parents who struggled to answer question after question about what the weather will be like today can now direct their child to talk to their phone and get endless answers to their endless questions. They are no longer Shadow Kids being ignored by others but someone who can get personal attention anytime they want.

Bringing Out a Child’s True Character
In an article by Judith Newman she talks about her son’s relationship with Siri and how she considers her to be her son’s B.F.F. The story she wrote explains how Siri has taught her son more than she ever could have and let’s face it, for parent’s it can get tiring trying to answer the same question over and over but in different ways. Siri, on the other hand, has the unlimited patience and information to share with her son whenever he wants to know something.

She has found him many times having complete conversations with her about planes, the weather, objects and even trains. Any parent with an autistic child knows how difficult it is for them to hold a conversation with a person and she credits Siri with helping her son with having one of the longest conversations with her. All parents want to be able to talk with their child and understand what they are thinking about so it can be emotionally hard when your child is not able to do that. But it can be a blessing when you find that your child has a best friend that will not hurt or harm them but only help them get better in life.

She even learned that her son has thought about the idea of marriage when he asked Siri if she would marry him. Conversations like this tell a lot about what a child is thinking about because she now knows that her son would like to marry and love someone and that it is something he has thought about. Siri’s reply was very cute but it also shows how autistic people understand the word no in a polite manner without hurting his feelings.

Assistant Technology Filling in the Gaps
There are lots of efforts now by many companies who want to help improve autistic behavior in kids by pairing them up with robot companions and digital assistants. They have the ability to track their eye movement and help them learn to focus their attention better. Robot companions can help with social interactions and provide a way for them to improve their speaking skills, especially when they mumble. which many do. A sudden prompt by Siri has helped Judith’s son many times when she is unable to understand what he is asking for by simply giving a polite response or the answer to something else. This makes her son aware that he needs to speak clearly next time.

Besides the companionship portion that digital assistants provide many kids connect better when their animated character is talking to them. In an effort to get autistic and socially challenged kids to talk more and improve their social skills there is a push for being able to change the voice of the digital assistant to their favorite character, and DIsney characters tend to be very popular among kids with these kinds of problems. If they can match the way the character acts and talks this would be a huge hit for many people in general. Why get advice from Siri when you can change her voice to your favorite animated character or a famous comedian.


This article may not be business related, in the sense, but it shows the different areas that are growing based on shadow areas that were never thought of before. Her son’s interaction with Siri is no different from an introvert who uses online dating websites instead of going out and meeting someone. One just happens to come after the other based on need and interest. There will be more personal assistants to follow now that Cortana has shown what digital assistants can really do. She makes Siri look like an idiot. But it is even better when a child who thought there were no friends to make in this world can now carry them where ever they go.

In reading this story you can see the potential for so many other budding ideas to help kids like her son reach their potential. They see the world different from everyone  else so working to find a way to make it easier to live in this world should be the goal for any of those ideas.

To Read the full story about how her son became friends with Siri, click the link below.

How One Boy with Autism Became B.F.F.’s  with Siri

The Hidden Market Dynamics of the Internet

Ever wondered why Airbnb took off but you didn’t notice until everyone started talking about it at the same time? Or how Tumblr was the one blogging platform that everyone was spending all their time on, more so than Facebook? There is no secret to how these services become huge trends and market giants. They used a system that only works because of how businesses economics works online.

Old Economics of Business
Lets say you wanted to buy a pair of shoes so in order to do this you would have to get in your car and drive to the store and look at their current items in stock. If you find an item you like then you can give them money and in return they will give you the shoes you want. The same works for services, if you ask a plumber to come fix your clogged sink then you will pay them after they are solved your problem.

The market works in a way that money is exchanged for a service or product based on your need or demand. This helps keep some businesses going but using this model does little, in terms of growth, if you don’t offer discounts or special promotions which cost money to do. Large companies before the internet had to find ways to build their customer base, sometime using a referral program that offer money back if new customers were signed up. This took a very long time to work and never amounted to more than a few within everyday. Advertising was done through the yellowpages, on billboards, radio and TV. In order to become a monopoly at some point tough business practices were needed.

New Economy of Business
Google started off like any other search engine online, offering searches that provided relevant results that matched to what the user wanted. Never once has Google asked me to pay before searching in all the years that I have used them. The same for any other search engine online. The last time I used an app that I downloaded, I had the option of using just their free version so I could still use their services. This whole internet thing has upended up business works now.

I could literally use tons of free programs and ads without ever paying for anything, including the internet (if I only relied on free public wi-fi systems), and get all my work done at no cost to using the software (google docs, office lite, Zoho docs) and even find a potential dating partner (another industry that is taking over online). So how did Google become the 900 lb guerrilla in the room? How did Facebook become the dominant social media platform? And why did Airbnb take off when I could just search through Craigslist for a room to rent?

Understanding the Internet Economy
Jean Tirole, Nobel Prize winner in Economics, talks about the two sided market issue in his paper entitled, Two-SIded Markets: A Progress Report, and in which one side is the consumer and the other side is the developer or even advertiser in some cases. It is very difficult to regulate a company that offers their product for free but turns into a monopoly down the road. These free products are what help grow users because they are the value they bring into the company; the more users a company has the more numbers they can show to advertisers who will pay them money to show their products to those users.

User growth is what drives many companies to be valued higher than they normally would be if using the old business model of valuation. Tumblr has millions of blogs and is valued very high but has little profit to show for it but they keep getting money. Tumblr continues to grow, despite its struggle to make a lot of money, because anyone can get on and create as many blogs as they like for free. Normally if people had a high demand for something the price of it goes up, so if lots of people wanted to create a blog, it would make sense to raise the price of entry to doing that. But in the internet economy that doesn’t work. It would push other people to a site that offers free blogging services. If all the blogging platforms would to suddenly put up huge paywalls for blogs then what it stopping someone from creating another blogging platform that combines all the blogs special features out there and offer it for free? Nothing, infact they would soon become the dominant blogging platform online and you wouldn’t need to advertise because all your users would do it for you because it is free while everyone else is asking for money.

Jean Tirole talks about the hidden dangers in these new market tendencies because it is so easy for a small idea online to turn into a giant monopoly in a shorter period of time. How can you regulate and manage something a company does when their main product is free? This is one of the challenges that Mr. Tirole has sought out to answer. The dynamics are different and so is the consumer interaction so how does a market balance itself out when old businesses still use the old model? In some industries it might always be the case that you will have to pay in order to use their service or product but how soon might that all change when new ideas are being created in the form of apps. I can now swap my leftovers with someone in my neighborhood using an app that lets me do that. If I was driving along and needed a restroom but no gas stations were nearby I can use an app that lets me find people offering their restroom for a price. AIrbnb struggled to get started but found their niche, they run up against lots of regulation even today so what is stopping someone from creating an a service that lowers the cost and price for services that have always relied on the old business model?


To learn more about Jean Tirole and his price winning work check out the links below

Noble Prize Winner

How Jean Tirole’s Works Help explain the Internet Economy

Paper: Market Power and Regulation

Jean Tirole wins noble prize

Brian Chesky talks about the itch and motivation he had for Airbnb

The one thing that makes being an Entrepreneur easy is saying you want to become an entrepreneur, everything after that is the hard part. Brian Chesky talks about what drove him to creating Airbnb and how it all got started.

 Things to pay attention when reading the interview.

– What he thinks of parent’s and their advice
– Where inspiration really comes from
– The most important thing he had to learn
– The style in which he hires people
– How he looks for creativity
– How he became a leader


Airbnb is one of the most successful startup companies around the world now. It helps people find some of the most unique spaces to rent in the world that wouldn’t be available today if Brian didn’t pursue his dream. The interview covers what Brian was like as a kid and the things he often did with his time.

You will notice that for many people who create things they grew up already trying to improve something after learning all about it. They look at the whole picture after seeing the details. The best part of this all was that he knew what he was after once he found it and never let go it. He has created a special culture within his company and it shows for all the things Airbnb has done now.

Read his interview here

YouTube Opens Production Facility for Content Creators in Manhattan

YouTube Studio in Tokyo by Klein Dytham Architecture

YouTube Studio in Tokyo by Klein Dytham Architecture

It’s no surprise that YouTube has challenged traditional media channels. People now watch YouTube Channels every week just like they would a regular TV Show. YouTube creators do not have to worry about sensors on their show because it is the internet but creators also know that if they want the subscribers they need to create content that people will watch. That can be very difficult when you do not have the money to edit, shoot, and produce your own shows.

The idea behind Youtube was for people to shoot and make their own content how ever they wanted. The thing that most people don’t realize though is that the first group of people who posted quality stuff had access to production equipment already, like editing software, nice camera, and knew how to use special effects. Many people think that if you want to create a channel you just have to have a good idea and the rest will follow. That is true to an extent but you still need to edit your video in a way that will be interesting to watch, including adding music that isn’t copyrighted. Many will create their own music on top of that (hence having the musical equipment or knowledge of writing music) in order for them to say they can do everything. This has created a generation of people who come to expect editing skills, whether for film or graphics, as just a given now.

What Makes YouTube Special
The idea of why people are so taken with YouTube is because people know that anyone can become famous in their little part of the internet just by filming themselves in their room and maybe one day having a million subscribers. For many, the experience of hitting a million subscribers is one that they never forget, infact, it is very common for YouTubers’ to record themselves hitting one million subscribers to show how much it means to them. (These videos right here prove it Reaction Video 1Reaction Video 2).

The other thing that makes YouTube such a different place for getting started in entertainment is that you have no one telling you what to do with your show. Unlike traditional TV shows, you do not have higher-ups writing notes and telling you what you can and can not say on your show. You have total freedom to create whatever it is that you want to put out there. The challenge in learning how YouTube really works is getting subscribers because the more you have the more they will share your content with other people and the more hits your videos will receive. But they will also expect higher quality from you as you go, this feeling of always having to raise the bar can burn some people out.

Many people enjoy the challenge and for lots others it has given their life a purpose that they would not get from a regular film studio, where there are literally thousands of directors waiting for a studio to green light one of their projects. YouTubers only have to answer to their subscribers and put out as much work as they want. This gives them total freedom to work on what they want at their own pace. If a studio should offer them a film deal great, but no worries if they don’t get one because they are already busy making their own content online for the world to see.

Production Studio for YouTubers
YouTube has created these spaces in order for YouTubers to grow their channels and learn more about how the industry works, both the technical side of creating videos to the marketing and business side. The best part of all this is that YouTube has made these spaces free to anyone with a YouTube channel that has at least 5 thousand subscribers and is part of their Partner’s Program for Ad sharing.

The perks to all this is great considering that once you hit the 5k mark (no easy feat if you are thinking of trying) then you can start to get real community support. The space of these production facilities (now located in LA, Tokoyo, and London) also include classrooms for teaching, auditoriums, editing rooms, film equipment, and community collaboration rooms
(or as they call it, BrandLabs). The last one out of all these is probably the most powerful because you just might be hanging out with someone that has over a million or 2 subscribers. YouTube wants content creators to mingle and collaborate because it might mean the birth of a new channel for people to watch. For some people who use the space already, their audience numbers are larger than most traditional media events on TV every week. Think about that for a minute and also think about how there are still some people who think the internet is just a fad.

Getting space to shoot film for your show can be difficult and that is another reason why YouTube created these spaces. New York alone can be difficult to find a space to shoot in, without breaking someone’s wallet, so they knew allowing the free space would encourage more people to create channels and work hard on getting those first 5k subscribers. This lets them know how hard it is to build an audience but also makes sure that they are serious about what it takes to run a YouTube channel before letting anyone in to use their studio.

Doing Business with YouTube
The perks of free space are huge for many who are just starting out but for those that have been doing it a long time, the true cost of that free space becomes obvious. YouTube takes 45% of what you make from your video so in truth they are already paying for the space. This is why that have restrictions as to who can use their production facilities. You have to be part of the Ad-sharing program and have a large enough users who will help grow your show otherwise offering you free space would actually be costing them money in the long run.

Many people think that how YouTube has set up their profit sharing is bad for business. But YouTube sees it in another light, they are offering the space online to host your channel for free and if you just happen to hit it big then they deserve the right to share in that fortune. Business wise you take a big hit when trying to make money, especially if you only have 5k subscribers, but for those making millions off their channel it’s not that bad. The fame you get in return is how YouTube sees the fairness. Once you achieved your fame you can move on from YouTube and get an agent in Hollywood, like so many are doing now, and going the more traditional route, but many don’t do that because it would break from how their audience first discovered them.


YouTube has given the power over to people to create their own channel but running a channel is a lot harder than writing a blog. You have to shoot the video, time everything just right then edit the video, include music, and special effects and then upload it. For anyone who has never done that before it is very time consuming work, especially if you have never edited before. So the next time you watch a high quality YouTube video just know that many hours went into making that video.

Learn more about the production facilities of YouTube down below. If you wish to contact them you can use the information down below. Their website has all the upcoming classes listed for anyone who is approved to use the facilities. Check out what kind of classes they are offering them. You can also use the link to find out what it happening at all their other locations as well.

Phone: 212-565-1007
Address: 75 Ninth Ave, 6th Floor, New York, NY, 10011
Studio Website: http://youtube.com/yt/space/new-york.html
If you are interested in setting up a tour email them at press@youtube.com

News Article

YouTube Takes Manhattan

Learn what Some of the Top YouTubers’ Make

YouTube to open professional studio for creators in New York City

YouTube to Open Free Production Facility for NYC-Based Creators